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Recession Proof Your Future

If you lost a job during the Great Recession of 2007 to 2009, you’re not alone. The global financial meltdown triggered the longest recession since

Your Nest Egg

Your Nest Egg

World War II and created the most toxic business conditions since the Great Depression

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. Unemployment soared to 10 percent in January 2009 as companies closed doors or cut costs to ride out the rough times

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After witnessing a recession as a business owner, security becomes the number one priority. New entrepreneurs flock toward so-called recession-proof businesses. Recession-proof businesses are traditionally defined as industries that either thrive during rotten economic times or at least survive unscathed. Click Here if you would like more information on Recession-proof franchise opportunities.

The global financial crisis of 2007-2009, however, rewrote the rules about recessions. Many economists are now saying that there’s no longer such a thing as a recession-proof business. The best that employees can hope for is a recession-resistant business, meaning one with a better chance than most of riding out a recession.

The key to a business owner’s security during a recession, experts say, is to find an industry that shows long-term growth potential, is immune from outsourcing and isn’t tied to the fickle tastes of consumers.

One such industry that thrives in both good and bad times is Automotive Repair. America’s workforce is highly dependent upon its means of transportation to get back and forth to work. All vehicles break down at some point and typically repair is less costly than replacement. Addressing a loss of transportation becomes a major priority and in any economic environment and usually vehicle owners have no choice but to get the vehicle repaired. Most Automotive Repair Franchises do not require the owner to have a mechanical background and offer extensive training of how to run an automotive repair shop. Automotive Repair Franchises are perceived to offer higher quality, superior warranties and more peace of mind than the local mom and pop garage. Franchise brands such as Aamco Transmissions have led the way.

Another such industry may come as somewhat of a surprise. Although the water industry is seldom a widely acknowledged investment vehicle, conventional wisdom has always seen it as ‘recession proof’ and those conservative investors who recognized its potential have reaped good rewards. Technologies such as water purification stand well placed to ride out the worst effects of a recession. That’s due to the fact that overall water consumption remains stable no matter what the state of the economy. Current heightened awareness and press concerning environmental pollution issues and health concerns of bottled water, as well as the actual cost per gallon for companies with larger workforces are driving many employers to look at alternative methods of water purification and water filtration.  Also, the landfill and recycling issues/costs bring important concerns for communities. Franchises such as WaterStation Technologies have taken huge strides to capture this market. JPayton Consulting works with entrepreneurs to achieve their business objectives.  Click Here if you would like more information on Recession-proof franchise opportunities.

Keys To Franchise Success

Making any business reach its full potential takes talent.  If you’ve selected your franchise well, your franchisor will be able to help you avoid many of the mistakes new, independent start-up businesses make.  Here are some keys for franchise success.

My Future Location

My Future Location

Make sure you have enough money. 

  • Determine how much you have to invest, how much you’re willing to risk and how much you will need to live on for at least 12 months.
  • Make sure you understand the initial investment required.
  • Make a careful and rational decision about buying the franchise. Listen to your attorney and accountant and do not be pressured by the franchise salesperson.

Follow the system. 

  • Franchisees often get their business up and running and then begin to change, add or modify existing products, advertising, hours, services, and even the quality and consistency they are licensed to deliver. This violates the franchise agreement and puts you in jeopardy of having your franchise terminated!
  • By following the system, you: ◦preserve the brand

◦protect your investment and that of your fellow franchisees

Don’t neglect your family and friends.  

  • Be prepared to work long hours, but also make sure to budget time for your family and friends.
  • Don’t forget to acknowledge the sacrifices your family makes.
  • Allow your family and friends to share in your new life.

Be an enthusiastic franchisee.

  • The success of any business is linked to the level of enthusiasm you bring to the job.
  • Enthusiasm brings a level of excitement and energy to the operation that everyone can feel-including your customers and staff.
  • Let your staff in on the fun. Acknowledge their good work with recognition or a raise.

Recruit the best and treat them with respect. 

  • Good help is hard to find-great help is essential.
  • To keep the good staff you’ve hired:

◦Rotate routine and boring jobs.

◦Be fair. Don’t show favoritism.

◦Work with your staff to develop the schedule.

◦Treat your employees with respect.  Don’t allow employees to be disrespectful to any other employee.

◦Keep employees informed of new marketing and other promotions.

◦Remove hassles-ask employees which procedures are working and which aren’t.

◦Make their workdays challenging.

◦Provide timely performance reviews and wage salary increases.

Teach your employees. 

  • In franchising, training should be continuous. Employees are you front line.
  • Training classes are a good way to show your employees that they matter to you.
  • Get all the training you can from the franchisor.
  • Regularly train and retrain all your employees.
  • Hold refresher and advanced classes on a regular basis.
  • Alert your franchisor when you need additional training.
  • Take advantage of every training opportunity, whether it’s offered by the franchisor or by local schools, trade associations and other sources.

Give customers great service. 

  • The most important thing you can do is to get everyone to smile!
  • Let the customer know you’re happy they chose your business.

Get involved with the community.   Customers like to shop in places that support them. 

  • sponsor Little League team
  • support a civic or youth group
  • give tours of your business for school groups
  • set up a kiosk at community events

Stay in touch with your franchisor and other franchisees: 

  • Stay in communication with the franchisor: Letters, newsletters, emails, phone calls, faxes, training classes, regional meetings, conferences and conventions.
  • Communicate with other franchisees by participating in the franchise owners association.

Watch the details. 

  • Success is in the pennies! If you watch your pennies, the dollars will take care of themselves.
  • Minimize costs and maximize sales.
  • Watch out for shrinkage (merchandise that is missing or unaccounted for).
  • Work hard every day. Choose your time away from the franchise wisely.

CLICK HERE for more information on starting or growing your franchise operation!

The Advantages of Owning A Franchise


“Owning a franchise allows you to go into business for yourself,but not by yourself.” A franchise provides franchisees with a certain level of independence where they can operate their business. A franchise

Why Franchise?

Why Franchise?

provides an established product or service which may already enjoy widespread brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base which would ordinarily take years to establish. A franchise increases your chances of business success because you are associating with proven products and methods. Franchises may offer consumers the attraction of a certain level of quality and consistency because it is mandated by the franchise agreement.

Franchises offer important pre-opening support: site selection design and construction financing training grand-opening program

Franchises offer ongoing support: training national and regional advertising operating procedures and operational assistance ongoing supervision and management support increased spending power and access to bulk purchasing

Other Considerations

The franchisee is not completely independent. Franchisees are required to operate their businesses according to the procedures and restrictions set forth by the franchisor in the franchisee agreement. These restrictions usually include the products or services which can be offered, pricing and geographic territory. For some people, this is the most serious disadvantage to becoming a franchisee. In addition to the initial franchise fee, franchisees must pay ongoing royalties and advertising fees. Franchisees must be careful to balance restrictions and support provided by the franchisor with their own ability to manage their business. A damaged, system-wide image can result if other franchisees are performing poorly or the franchisor runs into an unforeseen problem. The term (duration) of a franchise agreement is usually limited and the franchisee may have little or no say about the terms of a termination.

For more information on the franchising business model, CLICK HERE.

Early Retirement, What’s Next? Acquire A Franchise!

Pre-retirement and retirement years are the golden age for most Americans. Those that have been fortunate enough to maintain their health and put away a nest egg face a number of important decisions. With an active mind and so much time on hand, there is only so much golf, tennis and gardening a person can do. So what now? For those eager to be engaged in a making-my-mix-at-menchies smallbusiness and be their own boss, franchising offers entrepreneurs or semi-retired business people the opportunity to build and grow a business with the benefit of a safe, proven, successful operational system and structure. Capitalizing on a range of skills obtained while working and most importantly a strong work ethic, these entrepreneurs have what it takes to succeed and the ability to recognize the value franchising offers.

A franchise provides new owners with the structure and road map for success. Potential franchisees provide the leadership skills and work ethic to excel within this proven system. Once the decision to purchase a franchise is made, the franchisor provides the franchise owner with a brand name, service standards, training, support, established accounting, inventory, payroll and other business systems for the franchise owner to utilize. For a franchisor, demonstrating the value of that support is essential. It should be clear to the potential owner how the franchise system simplifies administration by providing proven shared business processes such as recruiting, sales management, payroll processing and varying aspects of financial management. These are all areas that a start-up business owner would spend countless hours and resources to develop and to put in place. Business consulting firms such as JPayton Consulting simplify the process and clearly outline every step necessary for a potential franchise owner to get up and running.

What Is Franchising?

  • A marketing method in which the owner of a product or service, known as the “franchisor”, offers the right to operate and manage his product & service to others, the “franchisees”, in return for a fee and ongoing royalty payments.


Franchisor– Know-How – Support
– Trademark


Franchisee– Initial Fee – Royalty,
– Infrastructure